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Key & Compass presents:
Clickbait
by Reilly Olson

Clickbait is a Glulx interactive fiction game written with Inform 7 and is © 2025 by Reilly Olson. It was an entry in IF Comp 2025, placement to be determined.

In this game, you play as a wage slave playing hooky to participate in an online contest about abandoned buildings. Top prize goes to a photo of "something never meant to be seen". You snuck into an old metro tunnel you read about on Reddit, but the way in locked behind you. So you also need to find a way out.

This solution is by David Welbourn, and is based on Release 1 of the game.

SPOILERS AHEAD. Reading a walkthrough prematurely can sometimes diminish one's enjoyment of an interactive fiction game. Please make an honest effort to play the game before reading this walkthrough.


Map

ConferenceRoom TrainRoof YellowTunnelLedge Maint.TunnelLedge start here GreenTunnelSegment BlueTunnelSegment Train Car7001 Train Car7000 Train Car7245 Train Car7244 RedTunnelSegment PurpleTunnelSegment YellowTunnelSegment StorageCloset MainMaint.Facility BreakRoom Boss'sOffice SecretSupplyStash IllicitCloset Cellar u u u d d d d d d u u u u

Walkthrough

Train Car 7000

While you're in this car, you are urged every turn to photograph the broken sign, but for the highest score, you must resist this urging.

> i. x camera. (You have 11 shots remaining.)

> x door. x sign.

> x phone. take it.

> x radio. take it.

> x cup. ("9642") take it.

> w.

Train Car 7001

> x notebook. take it.

> x officer. (has blue key card.)

> take blue card. (no: not without asking him first)

> wake officer.

> ask him about train.

> ask him about contest.

> ask him about blue key card. (unlocks fire doors)

> ask him about way out.

> ask him about taking his picture. (He declines.)

> turn on radio. (He's asleep again.)

> take blue card.

> e.

Train Car 7000

> kick door. (no: need strength boost)

> drink shake. kick door. e.

Train car 7245

> x tape. take it.

> x Fitbit. take it.

> e.

Train Car 7244

> x Lily. ask Lily about Lily.

> ask Lily about note.

> ask Lily about bunny. (in rack?)

> x rack. open rack. (not there)

> ask Lily about bunny. (in shadows?)

> x shadows. search shadows. (not there)

> ask Lily about bunny. (in panel?)

> x panel. open panel. (not there)

> ask Lily about bunny. (up through hatch?)

> u. (no: need something to climb)

> x hatch. x hook.

> e.

Red Tunnel Segment

> x rope. take it.

> x man. ask man about himself.

> ask him about rats. g. g. (He tells you: "Blue 4 7 2 5".)

> photograph man. (+10)

> w.

Train Car 7244

You cannot attach, tie, affix, join, or use the rope on the hook. However, this works:

> put rope on hook. u.

Train Roof

> x bunny. take it. d.

Train Car 7244

> give bunny to Lily.

> ask Lily about note. (It's yours.)

> read note. ("SOS. Cellar. they're watching !")

> ask Lily about way out.

> take rope.

> photograph Lily. (+10)

> photograph note. (+5)

> w. w. w. w.

Blue Tunnel Segment

Use what the Rat Man said here.

> x lockbox. enter 4725. open box.

> x crowbar. take it.

> x letter. take it.

> x door. unlock door with blue card.

> w.

Green Tunnel Segment

> x hatch. (You need a green card.)

> e. e. e. e. e. e. e.

Purple Tunnel Segment

> x fire door. x pad. (needs key card)

> x trapdoor. (needs cleaning)

> x leak. fill cup with leak.

> clean trapdoor with cup. x trapdoor.

> photograph trapdoor. (+10. "just say password")

> say password.

> d.

Secret Supply Stash

> x drawing. photograph drawing. (+10)

> x carabiner. take it.

> x purple card. take it.

> x shelf. (The "Gary J" spot is empty.)

> put notebook on shelf. (You acquire an iron key.)

> u.

Purple Tunnel Segment

> unlock door with purple card. e.

Yellow Tunnel Segment

> put rope on hook. (needs reinforcement)

> put carabiner on rope.

> u.

Yellow Tunnel Ledge

> x panel. unlock panel with iron key.

> open panel. x case. x protein soda.

> photograph case. (+5)

> e.

Maintenance Tunnel Ledge

> x black door.

Push the buttons in the order of the tunnels' colors from west to east:

> push green. push blue button.

> push red. push purple button.

> push yellow. (The door opens.)

Note, you're not permitted past this point unless you've taken at least 4 photographs.

> d.

Main Maintenance Facility

> x Larry. x piece.

> photograph piece. (+10. "no pain no gain")

> x cabinet. open cabinet. (locked)

> talk to Larry.

> ask Larry about loveorask Larry about train.

> ask Larry about photo. (He declines.)

> e.

Break Room

> x microwave. x board.

> photograph board. (+10. "the chair makes us all taller")

> x machine. kick it. (You acquire nachos.)

> x nachos.

> e.

Boss's Office

> x calendar. ("might be worth adding another button sometime")

> x fan. (Something written behind it.)

> x chair. (has loose wheels)

> w. w.

Main Maintenance Facility

> give letter to Larry. (He goes to the break room with it.)

> open cabinet with crowbar.

> look in it.

> x wrench. take it.

> x large tape. take it.

> w.

Darkness / Storage Closet

> turn on phone.

> x wires. use large tape on wires.

> look. d.

Illicit Closet

> x crack. photograph crack. (+20)

> u. e. e. e.

Boss's Office

> turn off phone.

> use wrench on chair.

> stand on chair.

> photograph fan. (+20. "secret button")

> push secret button. (A way down opens.)

> d.

Cellar

> x Barry. talk to Barry.

> ask Barry about his interests

> ask Barry about how he got down here

> ask Barry about them

> show Fitbit to Barry. (He's now trusts you.)

> ask Barry about how he got down here

> ask Barry about them

> take green card. (He gives it willingly.)

> photograph Barry. (+10)

Head all the way back to the Green Tunnel Segment:

> u. w. w. u. w. d.

> w. w. w. w. w. w. w. w.

Green Tunnel Segment

> unlock hatch with green card.

> save

> u.

Conference Room

The contest was a fake. It was a social experiment. Your photographs are reviewed and you're given a score. My highest score was 120 out of 122.

*** Thank you for your participation in playing Clickbait! I hope you enjoyed your journey. ***

By the way, did you notice that the number on the coffee cup, 9642, is the same as your Participant number?


Extras

Characters

Mentioned:


Inventory

Items are listed in the order acquired in this walkthrough, or first seen if the item isn't taken.

For what it's worth, you can wear the coffee cup, the Fitbit, the iron key, and the extra large roll of duct tape. However, there is no benefit in wearing any of them, unless you think they'd improve your selfies.


Score

The response to SCORE is:

There is no score in this story.

But that's not true. When you enter the Conference Room, your photographs are assessed and you are told:

Your final score was N out of a possible 122.

As near as I can tell, points are awarded or deducted as follows:


Thank You to my Patreon supporters

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